- April 21, 2013
An organisation’s marque and visual identity system is a prominent expression of the brand. While no marque can express a brand’s DNA in its entirety, or become a substitute for effective communications, it should encapsulate the headline qualities that make the organisation or product different.
No matter whether the brand is large or small (we work for both with equal dilligence) we first uncover what makes it unique before the design process begins. Only once we thoroughly understand a brand can we design timeless and recognisable marques that genuinely reflect its characteristics, values and promise.